Events and leisure management Dean’sscholarship 2024


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Events and leisure management is a specialized field that involves planning, organizing, and executing various types of events and leisure activities. It requires a combination of skills, knowledge, and creativity to create memorable experiences for participants and attendees. This note provides an overview of the key aspects of events and leisure management, highlighting important subheadings for better understanding.

Scholarship Summary

  • Level of Study: Undergraduate
  • Institution(s): Sheffield Hallam University
  • Study in: UK
  • Opportunity Focus Areas: Events and Leisure Management.
  • Number of Scholarships: 15
  • Deadline:
    • For International applications, the deadline is 31 May 2023
    • For Home applications, the deadline is 31 July 2023

1. Event Planning:

1.1. Concept Development:

– Identifying the purpose and objectives of the event
– Defining the target audience and understanding their preferences
– Brainstorming and developing innovative event concepts

1.2. Budgeting:
– Estimating and allocating financial resources for different event components
– Conducting cost analysis and identifying potential sources of funding
– Creating a comprehensive budget plan to ensure financial sustainability

1.3. Venue Selection:
– Assessing various factors such as capacity, accessibility, and ambiance
– Negotiating contracts and securing necessary permits
– Coordinating with venue staff to ensure smooth operations

1.4. Logistics and Operations:
– Creating a detailed timeline and schedule for event setup and dismantling
– Coordinating transportation, accommodation, and catering arrangements
– Managing equipment, technology, and infrastructure requirements

2. Marketing and Promotion:

2.1. Branding and Positioning:
– Developing a unique brand identity for the event
– Positioning the event in the market based on its target audience and value proposition
– Creating visually appealing marketing materials, including logos, posters, and brochures

2.2. Digital Marketing:
– Leveraging social media platforms, websites, and email campaigns
– Utilizing search engine optimization techniques for online visibility
– Collaborating with influencers and industry partners for increased reach

2.3. Public Relations:
– Building relationships with media outlets and journalists
– Crafting press releases and media kits to generate publicity
– Managing crisis communications and handling potential issues proactively

3. Event Execution:

3.1. Event Staffing:
– Recruiting and training a competent team of event professionals
– Assigning roles and responsibilities to ensure seamless coordination
– Implementing effective communication channels for efficient on-site operations

3.2. Guest Experience:
– Designing engaging activities and entertainment options
– Ensuring smooth registration and ticketing processes
– Providing excellent customer service and addressing attendee needs

3.3. Risk Management:
– Conducting thorough risk assessments and implementing safety measures
– Establishing emergency protocols and evacuation plans
– Coordinating with relevant authorities to comply with legal and regulatory requirements

4. Evaluation and Post-Event Analysis:

4.1. Feedback Collection:
– Soliciting feedback from attendees, sponsors, and stakeholders
– Conducting surveys, interviews, and focus groups to gather insights
– Analyzing data to identify strengths, weaknesses, and areas for improvement

4.2. Financial Analysis:
– Evaluating the event’s financial performance against the budget
– Assessing revenue streams and return on investment
– Identifying opportunities for cost optimization in future events

4.3. Reporting and Documentation:
– Preparing comprehensive event reports and documentation
– Summarizing key findings and recommendations for future events
– Archiving event materials and records for future reference


Events and leisure management is a multifaceted discipline that encompasses various elements such as planning, marketing, execution, and evaluation. Professionals in this field must possess strong organizational skills, creativity, and attention to detail to deliver successful events and leisure experiences. By considering the subheadings provided in this note, individuals involved in events and leisure management can effectively navigate the intricacies of this indu

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