MGT301 Midterm Past Papers By Gdacy.com is an online resource comprising past papers and exam solutions for the midterm examination of MGT301: Managing in the Global Context at the University of Dhaka. The papers are arranged in descending order of publication date, with the most recent papers appearing first. Solutions are included where applicable.
1) MGT301 Midterm Past Papers By Gdacy.com
MGT301 Midterm Past Papers By Gdacy.com
1. What is the role of marketing in an organization?
The role of marketing is to create value for the organization through the creation and distribution of products or services. Marketing must also identify and satisfy customer needs.
2. What are the fours of marketing?
The fours of marketing are product, price, place, and promotion.
3. What is the marketing mix?
The marketing mix is the combination of the fours of marketing that an organization uses to satisfy customer needs.
4. What is a target market?
A target market is a group of customers that an organization has identified as being the most likely to purchase its products or services.
5. What is market segmentation?
Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs and wants.
6. What is a product?
A product is a good or service that is offered for sale.
7. What is a service?
A service is an intangible good that is offered for sale.
8. What is a brand?
A brand is a name, term, design, symbol, or other feature that identifies a product or service and distinguishes it from those of other producers.
9. What is positioning?
Positioning is the process of creating a unique and differentiated image for a product or service in the minds of consumers.
10. What is a promotion mix?
A promotion mix is the combination of promotion tools that an organization uses to reach its target market. The promotion mix includes advertising, public relations, sales promotion, and personal selling.
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MGT301 Midterm Past Papers
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